How Does Greenvines Run Market Research to Precisely Capture Consumer Insight?
We believe life always has a better choice.
Greenvines is the only B Corp in Asia to have won the Best for the World award four years running, committed to changing how people treat their skin and the environment. Greenvines builds its product development on clean beauty, breaking the vicious cycle of giving skin too much, simplifying skincare routines and the ingredients that go with them. Across its full product line, natural ingredients make up more than 98%, and it rejects over 2,400 non-essential ingredients, minimizing impact on both skin and the environment.
Over seven years, Greenvines has built 22 clean personal care products, upgrading them in close to 40 directions. Founded a decade ago, Greenvines holds to a spirit of sustainability, purity, and science, building clean, natural, safe skincare products for users, which has drawn more and more people to support its philosophy through action. So how does Greenvines, focused on clean, natural product development, understand user consumption habits and launch products that fit both its philosophy and market demand?
More is Less. The more you understand, the better a choice you can make.
Before SurveyCake
Q: What was your original survey method?
Greenvines has always used online surveys frequently to understand user feedback. We previously used two survey platforms, Qualtrics and Typeform. Qualtrics had a cap on the number of responses, and its interface was relatively less intuitive, making it inconvenient for running new product market research or satisfaction surveys with consumers, with limits on data analysis too. Typeform, being an English-only interface, wasn't very friendly for Chinese-speaking respondents either, making it unsuitable for external surveys.
"SurveyCake, a Taiwanese startup, supports a fully Chinese interface, support team, and help articles, fitting the habits of Chinese-speaking users perfectly."
Q: Why did you choose SurveyCake?
For survey creators, SurveyCake's settings interface is intuitive and easy to use, with a rich variety of question types. We especially like the ranking question, which lets us understand what key features matter most to consumers, something Google Forms doesn't offer.
For respondents, SurveyCake's survey layout is friendlier to fill out. Whether button size or the rounded corners on option boxes, the default design is easy to answer. Greenvines cares about the customer's consumption experience, doing its best to provide a quality service whether in product development, post-sale satisfaction, or new product launch research.
"Ranking questions easily reveal what consumers prefer, and the default layout is friendly to fill out, delivering a comprehensive consumer experience."
After SurveyCake
Q: What scale of audience does SurveyCake reach each year?
Greenvines' users have always been quite enthusiastic about giving feedback. Our most recent new product market survey collected nearly 10,000 responses, with a response rate of roughly 30 to 50%.
Q: How do you design and promote your pre-launch survey for new products?
Greenvines builds ranking questions into the survey to understand how users prioritize different product features. Because SurveyCake's visual quality exceeds the industry standard, including the ability to insert image and text introductions into an introduction or section heading, we can turn a survey into a simple product introduction page that reads both beautifully and intuitively.
For promotion, most of the surveys Greenvines builds are embedded in a web page via iframe. This way, when promoting through owned media, users see a Greenvines domain, which also helps strengthen trust in the brand.
"Turning a survey into a product introduction page, attractive and communicative, and embedding it into the website makes promoting a product much easier."
Q: Beyond new product market research, what other survey applications do you use?
Beyond broad marketing applications, SurveyCake also meets our cross-department survey needs. In customer service, we run customer satisfaction surveys to understand where products can still be optimized or improved. And since Greenvines also works with many different channel partners, we run channel satisfaction surveys as well, which falls more into a B2B survey use case.
A Word for SurveyCake
Q: What is SurveyCake's most practical feature?
Beyond ranking questions and embedding image and text introductions into a survey, skip logic also helps us route respondents well. For example, a survey covering questions about many different products, someone with no need for sunscreen never sees sunscreen-related questions. The survey automatically hides irrelevant questions, giving users a more intuitive response experience.
Q: What do you like most about SurveyCake?
For Greenvines, SurveyCake's overall default visual quality is above the average of other survey platforms, and how a survey looks visually is an important part of the consumer's response experience, in some ways reflecting the brand's own level of care. So if a survey's appearance gives consumers a pleasant first impression, that's a real bonus in building Greenvines' brand image.
Carrying Through Brand Identity, Building a Complete Consumer Experience
Our thanks to Greenvines for taking the time to share their experience and candid feedback, helping us understand the platform's current strengths and weaknesses so we can deliver a better survey service. As a success story, it also shows peers how to use surveys for feedback collection and effectively raise response rates.
To learn more about diverse survey applications, or if you are interested in SurveyCake ENTERPRISE, contact us. Fill out the Enterprise trial form and a specialist will reach out to understand your organization's needs and ideas.
